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WELLINGTON
OUTDOORS
We created Hank and Larry, two talking
deer heads to promote Wellington Outdoors' Tink's 69 buck
lure. Since we didn't want the traditional hunter in the woods
promoting the product, we approached it from a far more humorous
and entertaining angle. Rather than the typical talking head
spot-how about talking deer heads? And not just any deer,
but Hank and Larry-two deer whose demise was actually Tink's
69.
Wellington liked the idea, and we
went into production. That was four years ago, and Hank and
Larry's popularity has only grown. Since then, we've created
and produced four other spots featuring Hank and Larry, brought
to life by the voices of actors Todd Cole and Mike Cole. We
also wrote and performed dialogue for the mechanical deer
heads of Hank and Larry that Wellington uses in its award-winning
booth featured at large hunting shows throughout the country.
Each spot has its own unique appeal
and personality that makes it not just informative, but enjoyable.
We feel that every commercial should convey not only something
about the product, but the company as well.
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