ARMY SAFETY CAMPAIGN PUBLIC SERVICE ANNOUNCEMENTS

    These five Public Service Announcements for the U.S. Army's "Drive to Arrive" campaign show our ability to create entertaining spots, work with well-known talent, tell a story in a short amount of time, and achieve the highest quality possible from new image acquisition formats.
    The campaign, which features Sony Nashville recording artists Travis Tritt, Collin Raye, Tammy Cochran, Joe Diffie, and Charlie Robison, is aimed at preventing traffic accidents and fatalities among off-duty military personnel. Using humor to convey these serious messages, the spots focus on the bad driving habits of using cell phones, applying makeup, speeding, and dozing off.
    We used the new Sony HDW-F900 24P HD camera while shooting on location in Nashville, Atlanta, Fort Rucker, and Fort McPherson. We were chosen for the project because of our creative abilities and experience with the HD 24P format, and using it again afforded us another opportunity to see just how viable it is for theatrical release.