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TRIPLE
HORSE DRIVING FORCE BEHIND ARMY SAFETY CAMPAIGN
Atlanta, Georgia - Working
in association with Matt Gore, Claudia Sexton, and Rob
Motola of Post Modern Editorial and Bill Bauman of the
U.S. Army Safety Center, Triple Horse Productions has
produced five Public Service Announcements for the U.S.
Army's "Drive to Arrive" campaign.
The campaign, which features Sony Nashville recording
artists Travis Tritt, Collin Raye, Tammy Cochran, Joe
Diffie, and Charlie Robison, is aimed at preventing
traffic accidents and fatalities among off-duty military
personnel. Using humor to convey these serious messages,
the spots focus on the bad driving habits of using cell
phones, applying makeup, speeding, and dozing off.
"At a time like this, when
our armed forces are doing so much for us," says
Karl Horstmann of Triple Horse Productions, "we
are honored to be involved in a project that encourages
their health and safety."
Triple Horse used the new Sony HDW-F900 24P HD camera
while shooting on location in Nashville, Atlanta, Fort
Rucker, and Fort McPherson. "I knew Karl was perfect
for this project," said Matt Gore, president of
Postmodern. "He was the only director in this area
who had enough experience with the Sony 24P camera and
Karl and his crew are known for their expertise."
Speaking of the HD format Horstmann said, "This
project afforded us another opportunity to see again
just how viable HD 24P is for theatrical release."
The completed spots, which also
feature music from the artists involved, will be shown
as pre-feature entertainment in over 160 armed forces
theaters around the world.
(Download
Media Release in PDF format)
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