NBA ON TNT

    We shot this open for the NBA on TNT in the Egyptian Ballroom at the Fox Theater in downtown Atlanta, which was quite a challenge due to the restrictions placed on the room by the historic preservation society. Unable to even touch any part of the walls or ceiling, we built a large truss system for all the rigging needed for the shoot. With this in place, we filled the room with over a hundred swing dancers and a crew of over fifty.
    Our approach for this spot was to create the feel of a big "event" similar to that of Monday night football. We wanted to capture the excitement and thrill of the games and in doing so capture the attention of a younger demographic-we feel that the party atmosphere of the piece does just that.
    Featuring the swing band, Big Bad Vodoo Daddy, we shot the open like a music video, using a multi-camera set-up including a Steadi-cam and crane.