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ATLANTA
THRASHERS TICKET SALES
Working with Todd A/O and Blue Sky
Designs to encourage ticket sales for the Atlanta-based hockey
team, the Thrashers, we shot these humorous spots using talent
from various Atlanta agencies, as well as local celebrities
and city officials. However, because we wanted these to be
far more than just talking head spots, we added many other
visual and aural elements.
Since the Thrashers were new to Atlanta, we wanted these tongue-in-cheek
"Testimonials" to capture the fun and excitement
of a game. This was achieved with various shots on the ice
at the arena and with sound effects from the game such as
the skate blades scraping the ice, the buzzer, the organ,
and the roar of the crowd.
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