ATLANTA THRASHERS TICKET SALES

Working with Todd A/O and Blue Sky Designs to encourage ticket sales for the Atlanta-based hockey team, the Thrashers, we shot these humorous spots using talent from various Atlanta agencies, as well as local celebrities and city officials. However, because we wanted these to be far more than just talking head spots, we added many other visual and aural elements.
Since the Thrashers were new to Atlanta, we wanted these tongue-in-cheek "Testimonials" to capture the fun and excitement of a game. This was achieved with various shots on the ice at the arena and with sound effects from the game such as the skate blades scraping the ice, the buzzer, the organ, and the roar of the crowd.