RCR:THE MAKING OF CHAMPIONS

    A 70-minute in-depth look at the NASCAR racing empire of Richard Childress, featuring Dale Earnhardt, Mike Skinner, and Jay Sauter, chronicles the early days of the championship team. As we began to listen to the crew and all the great stories they had to tell, the project evolved into a historical piece.

    The end product was something that pleased existing racing fans, as well as attracting some new ones. We kept the focus on the human story while delivering quite a bit of technical information as well.

    RCR: The Making of Champions was first available exclusively through Chevrolet dealerships and eventually at Wal-Mart, Snap-On Tools distributors, and TNN.